Privacy Policy
Last Updated: May 17, 2026
At Modern Sales, we are committed to protecting your privacy and ensuring the security of your personal information. This policy explains how we collect, use, and safeguard the data you provide to us when you visit our retail store or use our services in Toronto.
1. Information We Collect
We collect personal information that you provide directly to us, including your name, email address, phone number, and mailing address when you make a purchase, register for an account, or sign up for our newsletter at Modern Sales.
2. How We Use Information
We use your information to process transactions, provide activation services for TVs and Radio , provide customer support, and send you important updates or marketing communications related to our retail electronics offerings.
3. Cookies and Tracking
Our website uses cookies and similar tracking technologies to enhance your browsing experience and analyze site traffic. You can manage your cookie preferences through your browser settings at any time.
4. Sharing Information
Modern Sales does not sell your personal information. We may share data with trusted third-party service providers, such as Vizio or XM, strictly to facilitate product activations or complete your requested services.
5. Data Security
We implement industry-standard security measures to protect your data from unauthorized access, alteration, or disclosure. However, no method of transmission over the internet or electronic storage is 100% secure.
6. Data Retention
We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected or to comply with applicable legal, regulatory, or reporting requirements.
7. Your Rights and Choices
You have the right to access, correct, or request the deletion of your personal information. If you wish to exercise these rights, please visit us at our Toronto location or contact our privacy representative.
8. In-store Purchases and Activations
When purchasing Vizio TVs or Sirius XM equipment at our 101 Bloor Street West location, we may collect specific hardware IDs (such as ESN or Radio ID) to perform activation services on your behalf and ensure hardware compatibility.
9. Contact Information
If you have any questions or concerns about this Privacy Policy, please contact us at:
Modern Sales
101 Bloor Street West
Toronto, ON M5S 2P7
Canada
10. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will notify you of any material changes by posting the new policy on this page.